The Blogger vs WordPress debate has been going on for years and it’s a dilemma almost every new blogger faces. Should I choose Blogger or WordPress? Is WordPress better than Blogger?

Who uses WordPress?

So let’s have a quick look at who actually uses WordPress. As we mentioned before, WordPress powers nearly 30% of all websites online. Nearly every top blogger uses it (InTheFrow, CareerGirlDaily, etc.) and it’s for good reasons we will dive more into later.

Now you probably won’t know the guy above, but that is Matt Cutts, he works as a Software Engineer for Google, currently the head of Google’s Webspam team. Guess what? His personal blog runs on WordPress! That alone should really be enough of a selling point for using WordPress. It’s like a CEO of Audi drives around in a Mercedes.

For those of you that don’t know, Blogger is owned and operated by Google.

So which is better?

The best platform for blogging is hands down WordPress – and we’ll go through why in the points below.

A quick note: A lot of people that start out on Blogger eventually make the switch over to WordPress, but you almost never hear it the other way around. But let’s compare the different areas of each platform.

1. Price and ease of use

For easy of use, once you get familiar with them, they are both very easy to use. It will not take you longer than 20 minutes with a quick youtube tutorial to learn everything about either platform.

Both platforms are 100% free You can sign up at WordPress.com or Blogger.com right now and start a free blog, let’s call it “Sara In The City”. However you would preferably want your address to be sarainthecity.com and not sarainthecity.wordpress.com or sarainthecity.blogspot.com. In this case you would need to purchase a domain name for the blog, and that is then going to cost you around $15 regardless of which platform you use.

If you want to make a business or brand out of your blog, ALWAYS get your own domain name as soon as possible. This is very important, specially for appearances. If you have “blogspot.com” after your blogname, it will not come off as a serious brand/blog. It is also important in terms of “SEO” – imagine you start off using sarainthecity.blogspot.com for 1 year, after 1 year you decide that you now want to spend $15 on a domain name. Now all the links you have gotten to your old URL will not have any SEO effect on your new domain. So always get your own domain as soon as possible.

2. Labels, tags and categories

If you’re using Blogger, you have one function available for organizing your posts and that is called “Labels”. Now you can use this to “group” posts together so if you add the label “Fashion”, then you can make all those posts appear if you make a link to that label. Sometimes you might also label a post with “asos” if the post is about something you ordered online. Before you know it, you suddenly have 400+ different labels to use and nothing is really organized.

Looking at WordPress you have 2 features – one called “Categories” and one called “Tags”. The way they are used is that a typical blog would often have around 4 categories to group the posts into. This could be: Fashion, Lifestyle, Travel, Food. So everytime you write a post, you would assign it into the category it fits into. (It can also be assigned multiple categories).

Then you also have “Tags” and Tags are also used to group posts together, but on a much narrower scale. So an example could be a post written about a new handbag you just bought from Asos. You would put that post into the category “Fashion” – and if you wanted to add tags you could add: handbag, asos, katespade, leather, shopping, etc.. So a much better way of organizing your posts. People that move over from Blogger always love this!

3. Designs & Customizing

The best thing about WordPress is how easy it is to make changes and customize the layout of your blog WITHOUT any need to know coding or html! It’s simply just a matter of clicking buttons and you can completely change the layout of your design without any hassle! If you want to add a contact form, it’s the click of a button, if you want to add a header image, just a click of a button. For anyone that loves playing around with their blog design and making small changes, WordPress has the easiest and best way of doing that!

WordPress also offers thousands of free “plugins”. Plugins are additional features you can add to your blog. For an example, do you want to sell products on your blog? Simply just add “WooCommerce” and you can run your blog as an online store as well! Want a slideshow added to a post? Simply install any of the many slideshow plugins available. The sky is literally the limit here!

4. Ownership

With Blogger blog, you do not own your content. Read over that one more time. To any blogger, that’s a terrifying thought. At any given moment, your blog could be shut down for no reason at all. I’m sure you’ve put way too many blog sweat and tears into your blog to have that happen. Knowing your content is 100% yours is hugely important to every blogger. For that reason we always recommend going with Self-hosted WordPress.

5. Future

Blogger has not seen any major update since a very long time. We have seen Google kill their popular services such as Google Reader, Adsense for feeds, and the possible demise of FeedBurner. Future of Blogger depends on Google, and they have the right to shut it down whenever they want.

WordPress is an Open Source software which means its future is not dependent on one company or individual. It is developed by a community of developers and users. Being world’s most popular content management system, thousands of businesses around the globe depend on it. The future of WordPress is bright and reassuring.

Final words..

In the end, it is up to you to decide, which platform suits you the best. One thing is for sure, any positive thing you will find about Blogger, WordPress will have exactly the same, if not better. As professional web-designers, web-developers, and having worked with 400+ blogs in the past year, we would recommend WordPress over Blogger any day of the week.

Regardless if you’re just “blogging for fun” or trying to establish your personal brand online, WordPress is always the better choice. We hear this a lot “If you are just starting out, you can just start on Blogger and switch later” and this statement makes absolutely no sense. You can start on WordPress right away. Not only do you have more features available right away, but you are automatically ready for the future if you decide to take your blog to the next step and get Self-hosted WordPress!